Today, buuteeq.com, founded by a number of ex-Microsoft employees, officially launched. Buuteeq aims to solve an important business problem that many independent hotels share:

How to build an impressive, competitive, and cost effective internet presence that makes the hotel accessible to the millions of travelers that plan and book their travel online?

Buuteeq is a digital marketing system that is built around a subscription-based online service that lets hotel managers effectively and easily author their entire digital marketing, for the open web, facebook and mobile devices.

I talked to founder Forest Key today, and he showed me a few screenshots from the design phase of buuteeq that he created in SketchFlow. As Forest told me, he prototyped about 75% of the service in SketchFlow. Some content was also created in Adobe Illustrator and assembled in SketchFlow, and converted into a series of interactive prototypes. You can try out one of the prototypes here.